Stadiums are enormous and expensive facilities meant to host large events. Even a relatively
the small 20,000-seater stadium can cost $20 million and gobble up 600,000 square feet of land.
That makes them a treasure trove for digital signage placement and usage.
Considering 80% of businesses utilizing digital signage recorded a sales boost, there’s every
reason to stick a digital display in every nook and cranny in the stadium. So, how do you
capitalize on your digital signage solution? These are the top seven ways of deploying digital
signage for stadiums.
- Wayfinding digital signage
You can’t go wrong with digital signage if you utilize it for wayfinding. Some sports stadiums can
host as many as 150,000 people in the stands, more during concerts. Finding your way inside
these behemoths can be a head-scratcher unless you enlist wayfinding signage.
That’s where digital signage comes in handy as a digital wayfinding solution. Digital signage
wayfinding will keep fans headed in the right direction in a football stadium or during live events.
- Concession stands digital menu boards
Nothing comes close to digital menu boards for improved customer experience at a concession
stand. Using digital signage, you can utilize digital displays to showcase your menu
appealingly. Digital signage displays are excellent for portraying dishes in the best light.
Since 74% of restaurant customers want an easy-to-read menu, digital menu boards are the
answer. Further, 29% of customers say digital signage can coax them into buying a product,
which is perfect for upselling.
It’s impossible to control nature. You may find out in the worst possible way at a stadium when
you must answer the call of nature. While that may only take a few minutes, it’s enough time to
miss out on a few swings in scores.
That’s where a scoreboard comes in, as it keeps fans updated on the latest scores and for
showing replays. Moreover, fans can rely on the digital scoreboard to keep track of other
important information without asking around. In short, you can utilize a digital scoreboard for:
● Emergency alerts
● Dynamic data feeds
● As message boards
- Digital welcome boards
As you probably know, stadiums are enormous, intimidating buildings, which can make some
fans feel uninvited. Using digital welcome boards is excellent for making stadium-goers feel at
home. Additionally, digital signage is best for beaming welcoming messaging and showcasing
There’s no better way of enhancing the fan experience than by installing one of Samsung’s famed
LED signage video walls. It uses several LED display digital screens to beam stunning content
from its top-notch digital signage software.
You can create an awesome playlist to welcome fans into sports venues with clever content
management. Digital signs are also great for keeping guests entertained. Harness the power of
real-time Internet Protocol television (IPTV) or engaging social media feeds to reduce perceived
You can utilize digital signage for visual orientation of the stadium so that guests can familiarize
themselves with the place. Lastly, you can post an event schedule for that day or a calendar of
upcoming events on the welcoming boards.
- Digital kiosks
As a tool for fostering fan engagement, digital kiosks are second to none. Enhance customer
experience by introducing interactive digital kiosks. That way, customers can utilize the
touchscreens on the freestanding kiosks to key in information and get instant feedback.
As interactive digital kiosks are convenient for self-service, they have several use cases as
digital signage for stadiums:
● Checking-in and ticketing
● Ordering snacks at concession stands
- Outdoor advertising
Modern and high-tech stadiums cost over $1 billion to build. Hosting an event in one of these
will cost more than the pennies collected from the back of the sofa. Outdoor, cloud-based digital
signage advertising and sponsorships come in handy to offset the hosting bill.
Digital signage shines when used to display dynamic content, so it’s a match made in heaven
for advertising. Additionally, leverage the fact that digital signage can boost sales by up to 33%
to convince third-party advertisers.
- Live feeds
As established before, a sports stadium can be huge. So huge that in a modest 26,000-seater
stadium, the furthest seat from the pitch is 130 feet away. It’s no stretch of the imagination that
it’s almost double that in the much larger stadiums.
Following on-pitch proceedings from such a distance is nearly impossible. Thankfully, digital
signage excels at beaming real-time feeds of on-the-pitch happenings. Digital signage is
especially welcome when a music artist is performing. The displays are large and close to fans,
ensuring they won’t miss a thing.
Making the most out of digital signage for stadium
Sports arenas are enormous, which makes them perfect for digital signage. The best use case
of digital signage for a stadium is to welcome fans, wayfinding, live feeds, and as a scoreboard.
They are also nifty as digital kiosks and menu boards at concession stands.